At Samokat, I work on the UX/UI of an internal CMS used by the content team to manage the product catalog for both the mobile app and web version. Every day, this platform is used to edit product cards, upload images, configure categories, and launch updates. Since the users don’t have a technical background, it’s critical that the interface is intuitive and doesn’t slow down their workflow.
I’m responsible for the full design cycle: researching user scenarios, designing features and flows, creating prototypes, supporting implementation, and improving the product based on feedback. Over time, I’ve redesigned the product editor, simplified bulk editing and category navigation, and introduced design system components. I collaborate closely with users and the product team to systematically reduce friction and speed up key operations.
As a result, we increased category-to-purchase conversion by 60%, sped up product onboarding to the storefront by 23%, and reduced support requests related to CMS by 17%. We also improved onboarding for new team members and boosted accuracy during peak hours. Our current focus is on reducing FTE by automating routine tasks, optimizing workflows, and improving overall system efficiency. My goal is to deliver a reliable tool that helps the team manage hundreds of products in a constantly changing environment.
For a long time, there was a system called «Comita.Otchet». Officially, it was described as a «reporting system in electronic form via telecommunications channels using means of cryptographic information protection». It existed as a desktop application for Windows systems, but became outdated over time. The task was to turn the 20-year-old desktop application into a web product. There were numerous design limitations from both the client's and functionality perspectives. The main challenge was to fit all the functionality that had been continuously added over 20 years into an interface that was understandable and simple for this task.
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Chispo is an online platform that offers live bootcamps and intensives in UX/UI design, helping both aspiring and practicing designers sharpen their skills, build a portfolio, and join an international community through hands-on learning in small groups.
The project was put on hold during the development process. As far as I know, it hasn't progressed since.
Redesign the website for a technology company that has been in the market for 30 years. The main task was to structure and group a large array of products and refresh the company's appearance, as it deals with government tenders.
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Cointelegraph Magazine is a new publication that goes beyond the daily news and delves much more deeply into the stories, trends, and personalities that inspire cryptocurrency and blockchain conversations around the world.
Was designed style guide and kept figma file with components.
I redesigned the website for a company that was one of the first to sell subscriptions to popular foreign services that left Russia after the start of the war. The site had an illogical structure because it was initially put together as an MVP. When the project team realized they had the potential to earn money but the site was inconvenient for users, they asked me to improve the structure and update the design. I developed a product page structure, created a clear subscription purchase algorithm and instructions in plain language. I also created layouts and built the site on Tilda.
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Email me
kuznetsov.maxim.andreevich@gmail.com