Senior Product Designer

I love improving things that work poorly and don't bring in money

  • 2023 – 2025
    Product designer ● Ecom.tech (ex Samokat)
  • 2020 – 2023
    Senior UI Designer ● Comita
  • 2017 – 2020
    UI Designer ● Comita
  • 2020 – 2022
    half of ● tactile.market
  • 2015 – 2018
    UI Designer ● Freelance

about

Hi there! I'm a product designer with experience working on complex projects that involve a lot of data and tables. I know how to work with metrics, draw insights, and test hypotheses. My main goal is to create products that simplify people's lives, not just to make them look pretty. I have development experience, which means that I can communicate effectively with developers and understand the technical limitations of devices and platforms.

CMS Catalog Samokat (NDA)

At Samokat, I work on the UX/UI of an internal CMS used by the content team to manage the product catalog for both the mobile app and web version. Every day, this platform is used to edit product cards, upload images, configure categories, and launch updates. Since the users don’t have a technical background, it’s critical that the interface is intuitive and doesn’t slow down their workflow.

I’m responsible for the full design cycle: researching user scenarios, designing features and flows, creating prototypes, supporting implementation, and improving the product based on feedback. Over time, I’ve redesigned the product editor, simplified bulk editing and category navigation, and introduced design system components. I collaborate closely with users and the product team to systematically reduce friction and speed up key operations.

As a result, we increased category-to-purchase conversion by 60%, sped up product onboarding to the storefront by 23%, and reduced support requests related to CMS by 17%. We also improved onboarding for new team members and boosted accuracy during peak hours. Our current focus is on reducing FTE by automating routine tasks, optimizing workflows, and improving overall system efficiency. My goal is to deliver a reliable tool that helps the team manage hundreds of products in a constantly changing environment.

Comita.otchet

For a long time, there was a system called «Comita.Otchet». Officially, it was described as a «reporting system in electronic form via telecommunications channels using means of cryptographic information protection». It existed as a desktop application for Windows systems, but became outdated over time. The task was to turn the 20-year-old desktop application into a web product. There were numerous design limitations from both the client's and functionality perspectives. The main challenge was to fit all the functionality that had been continuously added over 20 years into an interface that was understandable and simple for this task.
The full description of the case is under construction.

Chispo

Chispo is an online platform that offers live bootcamps and intensives in UX/UI design, helping both aspiring and practicing designers sharpen their skills, build a portfolio, and join an international community through hands-on learning in small groups.
The project was put on hold during the development process. As far as I know, it hasn't progressed since.

Comita

Redesign the website for a technology company that has been in the market for 30 years. The main task was to structure and group a large array of products and refresh the company's appearance, as it deals with government tenders.
The full description of the case is under construction.

MAGAZINE by Cointelegraph

Cointelegraph Magazine is a new publication that goes beyond the daily news and delves much more deeply into the stories, trends, and personalities that inspire cryptocurrency and blockchain conversations around the world.
Was designed style guide and kept figma file with components.

Figma file

Podpiska.org

I redesigned the website for a company that was one of the first to sell subscriptions to popular foreign services that left Russia after the start of the war. The site had an illogical structure because it was initially put together as an MVP. When the project team realized they had the potential to earn money but the site was inconvenient for users, they asked me to improve the structure and update the design. I developed a product page structure, created a clear subscription purchase algorithm and instructions in plain language. I also created layouts and built the site on Tilda.
The full description of the case is under construction.

Work inquiry or question?
Email me
kuznetsov.maxim.andreevich@gmail.com